Marketing Manager - Calibration Services

Who we are—

Transcat is a dynamic, innovative, growing company that has been recognized as the leading calibration and compliance services provider in North America and beyond.  With over 1,000 employees—in technical, consulting, operational, sales, finance, and corporate roles—we have stood the test of time by delivering on our Trust in Every Measure promise to our customers in vital industries, including life sciences, aerospace, defense, energy, and utilities.  We fulfill this promise through our employees, who live Our Values every day, the Transcat Way.  Our employees are at the center of the rewarding, challenging, and life-changing work we do for our customers and those they serve.  Are you ready to join a company where the work you do makes a difference, and where you can grow in your career? 

Here’s what Transcat has to offer—

• Work that matters
• A values-based culture where people care about each other and the work they do together
• Flexibility
• Training and development to accelerate learning and career advancement
• Competitive compensation and benefits, including paid time off, health insurance, tuition reimbursement, retirement, stock purchase plan, and MORE!
• Salary range $70k-$95k

Responsible for managing the strategic direction and execution of Transcat Calibration Services Marketing Communications initiatives in alignment with sales strategy to grow brand awareness, nurture leads, and increase market presence. The Calibration Services Marketing Manager plays a pivotal role in driving the growth of the Transcat brand presence in highly technical markets. The ideal candidate will be an organized and driven individual, a strategic thinker, and a team player who understands how to identify market opportunities and establish long-term strategy.

• Develop and oversee the execution of a comprehensive Transcat Calibration Services communications strategy through email, website, point-of-sale materials, advertising, and additional marketing channels
• Collaborate with Transcat Calibration Services team to align initiatives, identify opportunities, develop marketing campaigns, and drive lead nurturing alongside sales efforts
• Execute post-implementation analysis on performance of marketing activities and optimize campaigns accordingly
• Perform research on industry trends, mine customer feedback, and interview subject matter experts within the organization to further develop Transcat Calibration Services communications strategies and drive initiatives
• Collaborate with content specialists to deploy various dedicated email campaigns, including marketing automation campaigns and customer-segmented campaigns. Analyze trends in email performance and adjust strategy
• Work closely with the Digital Marketing Team to drive Transcat Calibration Services SEO strategy; direct the creation of website content and optimization of existing content through content specialists
• Ensure training and development plans are in place and communicated to employees to drive performance improvement and career progression
• Complete and deliver accurate, thorough, and prescriptive employee performance reviews on the required timeline
• Other duties as assigned

Required Knowledge, Skills, and Abilities

• Robust understanding of Marketing Communications and experience driving high-level strategy in accordance with company growth objectives
• Excellent attention to detail and communication skills to clearly articulate complex messages to a variety of audiences
• Effective time management and organizational skills with the ability to respond quickly to changing priorities
• Excellent writing, grammatical, and proofreading skills required
• Experience working with marketing communication platforms, including Hubspot, DotDigital, Hootsuite, and/or Salesforce Marketing Cloud preferred
• Knowledge of SEO strategy and website best practices preferred

Education and Experience

• 8+ years of relevant experience in marketing communications; B2B experience a plus
• Experience managing direct reports
• Bachelor’s degree in a related field is required

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel. The employee is regularly required to sit. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

Equal Opportunity and Non-Discrimination

Transcat is an equal opportunity employer and prohibits discrimination on the basis of any protected status.  All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, domestic violence victim status, gender identity, genetic predisposition or carrier status, marital status, national origin, pregnancy, race, religion, sex, sexual orientation, status as a protected veteran or as a member of any other protected group or activity.

We will make reasonable accommodations for personnel with disabilities to enable them to perform the essential functions of this position unless to do so poses an undue hardship on the company or a direct threat to health and safety.

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