Marketing Specialist

Who we are—

Transcat is a dynamic, innovative, growing company that has been recognized as the leading calibration and compliance services provider in North America and beyond.  With over 1,000 employees—in technical, consulting, operational, sales, finance, and corporate roles—we have stood the test of time by delivering on our Trust in Every Measure promise to our customers in vital industries, including life sciences, aerospace, defense, energy, and utilities.  We fulfill this promise through our employees, who live Our Values every day, the Transcat Way.  Our employees are at the center of the rewarding, challenging, and life-changing work we do for our customers and those they serve.  Are you ready to join a company where the work you do makes a difference, and where you can grow in your career? 

Here’s what Transcat has to offer—

• Work that matters
• A values-based culture where people care about each other and the work they do together
• Flexibility
• Training and development to accelerate learning and career advancement
• Competitive compensation and benefits, including paid time off, health insurance, tuition reimbursement, retirement, stock purchase plan, and MORE!
• Salary range is $50,000 - $70,000

Position Summary

The Marketing Specialist is responsible for driving forward Marketing Communications initiatives in alignment with sales strategy to capture our target audience, drive conversions, and support Sales initiatives. In this role, you will work collaboratively on the Marketing Communications Team to develop a compelling customer experience through brand and service messaging in website content, Sales enablement materials, digital marketing campaigns, and additional strategic initiatives. The ideal candidate will be an organized and driven individual, a strategic thinker, and a team player who understands how to optimize customer touchpoints to drive user engagement and nurture leads to conversion.

Essential Duties and Responsibilities

• Execute communications strategy through website content development, sales support materials, occasional customized email campaigns, and additional marketing channels. Execute post-implementation analysis on performance of marketing activities and optimize campaigns accordingly
• Collaborate with Services Marketing Manager to identify opportunities for web content creation and existing content optimization. Utilize SEO best practices in implementing marketing strategy to drive web traffic and increase conversion rate
• Work closely with the Digital Marketing Team to analyze performance and refine website content strategy. Support PPC Specialists with evolving portfolio messaging
• Collaboratively work within the Marketing Communications Team to recommend new content ideas or methods to incorporate updated messaging
• Model the Company’s values to influence others to perform in an aligned manner
• Other duties as assigned

Required Knowledge, Skills, and Abilities

• Excellent attention to detail and communication skills to clearly articulate complex messages to a variety of audiences
• Excellent writing, grammatical, and proofreading skills required
• Effective time management and organizational skills with the ability to respond quickly to changing priorities
• Knowledge of SEO strategy and website best practice
• Experience working with customer personas, brand guidelines, and campaign strategies
• Experience working with marketing communication platforms, including Hubspot, Hootsuite, and/or Salesforce Marketing Cloud preferred
• Comfortable with constructive criticism and able to navigate various stakeholder input

Education and Experience

• 3+ years of relevant experience in marketing communications; B2B experience a plus
• Experience in the biomedical or life sciences markets, preferred
• Bachelor’s degree in a related field

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit and talk or hear. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

Equal Opportunity and Non-Discrimination

Transcat is an equal-opportunity employer and prohibits discrimination based on any protected status.  As required by United States law, all qualified applicants will receive consideration for employment without regard to age, color, disability, genetic predisposition or carrier status, national origin, race, religion, sex (including pregnancy, sexual orientation, and gender identity), status as a protected veteran, or as a member of any other protected group or activity under federal, state, and local law.

We will make reasonable accommodations for employees with disabilities to enable them to perform the essential functions of their position unless doing so poses an undue hardship to the company or a direct threat to health or safety.

Contingencies

All offers of employment are contingent upon successfully completing all pre-employment requirements, which include verification of identity and employment eligibility, and when applicable, a motor vehicle driving record report.